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Dennis Publishing poker research

Dennis Publishing poker research

Dennis Publishing is one of the fastest growing independently owned media companies in the world. In the UK alone, they publish 19 titles including Maxim, Auto Express, PC Pro, Viz and The Week.

Dennis Publishing is privately owned by Felix Dennis and group turnover exceeds $315m a year.

PokerPlayer was launched in September 2005 and is the UK’s first dedicated Poker magazine to be distributed on the UK newsstand. It has now established itself as the biggest and most responsive poker magazine in Europe, largely thanks to its blend of strategy, humour and features.

To continue the success with their titles, Dennis Publishing wished to understand their key audience more & to understand the relationship between online poker players and magazines.

In order to do so, they commissioned M-Lab Research to carry out an online survey.

Click the link below to read what they did and how the business benefited as a result.

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