Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


The Famous Grouse ‘Small Guys Think Big’

The Famous Grouse ‘Small Guys Think Big’

By Andrew Barnett, Erdington Group

This is the story of a small brand that had to think big to succeed.

• Trapped in the middle of the whisky market in the UK; with its sector (Blended
Scotch) declining while single malts and own label brands experienced strong
• Trapped in middle as a corporate entity; a small Perthshire company with global
ambitions but without the scale of its global competitors.

The Famous Grouse had to outperform the market.

The solution we came to in collaboration with our agency AMV BBDO was to build a brand-centric advertising platform – one that engaged the consumer, made them love the brand and helped The Famous Grouse stand out from the crowd by innovating the category’s approach to brand advertising.

We invested in our brand equity in the UK while other brands retreated, and having developed a campaign that more than returned on our investment. We opened up the role for brand advertising internationally.

This paper shows how our course of action provided us additional business value in excess of over £513m in the UK.

To read ‘Small Guys Have To Think Big For Long Term Success’ in full, please click the link below.

drug prescription card free printable viagra coupons viagra coupons online
free discount prescription cards site online viagra coupons
coupons for cialis printable prescriptions coupons drug coupon card
side effects of abortion pill abortion clinics in indianapolis
bystolic coupons for free bystolic when will bystolic go generic
when is the latest you can have an abortion how much is an abortion pill
prescription card discount open cialis coupons from manufacturer
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
abortion clinics in birmingham go how to get an abortion pill
is there a generic for bystolic bystolic generic bystolic coupon
cloradex costo cloradex bambini clorexidina
microlite pill when to start microlite pill weight loss microlite pill when to start

View attachment

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.