Newcastle-based strategic communications consultancy Admiral is today launching a division aimed specifically at serving the natural and built environment.
The division will work with public and private organisations in the property, infrastructure, regeneration and environmental sectors. It will be headed up by account director Jane Boaden who recently joined Admiral from Natural England where she was head of communications for the North East.
Since opening an office in Newcastle in 2004, Admiral has developed significant expertise in this sector. Existing clients include ADAS, the UK’s largest environmental consultancy, William Leech 55+ (part of Persimmon Homes), social housing provider Isos Group, and People in Motion, a Department for Transport study to investigate ways to manage the predicted rise in traffic congestion in Tyne and Wear.
Georgie Cameron, founder and managing director of Admiral says: “You can’t compete nationally if you are a jack of all trades. While we support clients in the region across a broad range of sectors, we are keen to focus part of the company and its people in an area which provides us with an opportunity to specialise nationally.”
Admiral has become a market leader in strategic communications services for these sectors in the North East; which not only reflect the region’s economic focus for growth but are also among the biggest growth areas in the country.
Other specialist areas which the company hopes to grow nationally include science and technology and destination PR. The consultancy has already attracted a number of high-profile clients in these areas, including One NorthEast and Cenamps, the centre of excellence in small-scale technology and providing communications consultancy for the North East’s brand-new Energy Leadership Council.
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