Staff at web TV agency BroadView will be hoping for a lot of try-line action at this Saturday’s big international rugby match at Twickenham.
That’s because the company has taken the extraordinary step of taking a pitch-side billboard at the Barbarians v South Africa match, an activity usually the preserve of major consumer brands.
Alongside the logos of large airlines and electronics manufacturers, there will be a BroadView board right by one of the try lines and directly opposite the main camera positions.
It’s fair to say that most of the millions of viewers from around the world watching the match will not know which company the logo belongs to, and may not be prompted by the tag line of ‘B2B web TV’. But a few will...
BroadView MD Stuart Maister explains: “We like to think outside the box. This is about as far outside as we can get in terms of normal marketing for an agency like ours. We just got offered too good a deal to turn down.
Furthermore, the idea that BroadView’s logo will be seen in millions of households appealed to my sense of the absurd. There’s a real business benefit. All of our clients, suppliers and partners are primed to look out for the logo, as are our major prospects, and they’ll get a buzz from sharing the knowledge of ‘who is BroadView’?
But this is the kind of event which will be watched by others in the industry who have heard about us, and so it’s a great brand opportunity – if an unusual one.”
The match will be broadcast at 3pm on Sky Sports 2 on Saturday 1 December.
BroadView produces online and offline dynamic visual communications designed to achieve clear and measurable outcomes. With TV on the web becoming a key influence in business, BroadView has offered major organisations such as BT, Canon Europe, Fujitsu Services, National Grid, Land Securities and the global accountancy body the ACCA, a strategic approach to visual communications, which informs their employees, customers and other stakeholders. Based in London on the Southbank, BroadView captures some of the latest thinking on employee and customer engagement.
For more information about BroadView please visit www.broad-view.com
BroadView press contacts
Caz Roycroft (firstname.lastname@example.org) or Rob Ettridge (email@example.com)
Red Lorry Yellow Lorry, +44 (0) 20 7403 8878
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