Online Media Solutions, Ltd., the leading privately owned advertising network, today announced an agreement with Lookery, LLC, a provider of social network-based demographic marketing services.
The two companies will supply services and applications that enable international advertisers to target US-based publishers operating in the burgeoning world of social networks, by monetizing social network applications.
Social network applications, also known as “apps” or “widgets”, are small programs that users download and run on their profiles. Apps perform specific functions, such as games, news tickers, clocks, calendars, dictionaries and weather, movie, TV and sports fan interfaces. Social networking sites encourage the development of applications that allow members to interact and popular apps are being valuated for commercial potential.
US-based Lookery provides a service in which social networks contribute basic, anonymized profile information and are paid when it is used for real-time ad targeting. In July 2007, Lookery launched a display-advertising network for Facebook applications (FB apps), called Lookery for Facebook, to serve people wanting to buy and/or publish traditional marketing campaigns using FB apps.
Oridian is an international ad network that targets the non-US market, selling in 40 countries around the world, and reaching at least 20% of online users in all major European countries. Oridian monetizes foreign online traffic from North America, bridging between advertisers and publishers around the world to bring international advertisers to North American publishers, and quality global media to advertisers overall.
The combination of Lookery’s expanding network of social application publishers and Oridian’s extensive international advertiser base will serve to bring added revenue streams in time for the holiday shopping season, including online retailing which is forecast to hit a record high this year.*
Oridian CEO Jacob Nizri said today, “Almost all the online communities making serious headway in foreign markets are dot.coms and our partnership with Lookery allows us to harness the data-gathering power of social network applications to bring foreign advertisers to US publishers. In turn, our global presence enables US publishers to reach the international market at the lowest industry cost. There are almost 5 and a half million installs of over 8,600 FB apps at present – the number changes from hour to hour – so both sides – dot.cos and dot.coms – are literally losing 10-20% in potential revenue each minute they don’t connect with one another.”
Lookery CEO Scott Rafer added, “We’re fixing the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. Oridian brings a decade of experience and an international ad network that’s unparalleled in terms of reach: 35% in the UK, representing 6.7 million unique users, 35% in Italy, or 6.5 million unique users; 38% in the Netherlands - 4.5 million unique users, 15% in Germany - 8 million unique users; and 55% in Belgium - 3.1 million unique users – the list goes on. We’re determined to bring global advertisers to our publishers as they develop apps that cross all borders during the holiday season – letting social networkers share the holiday spirit by decorating Christmas trees, lighting Menorahs, sending Valentines or counting the days down to the New Year – and this partnership is the way to do it.”
* Results of a November 13th ComScore, Inc. survey of the U.K., France, and Germany, revealed that online spending is expected to grow strongly. A second survey, of the U.S. market, “suggests that 2007 may well see another merry Christmas for online retailers.” (Source: www.comscore.com).
Oridian-Online Media Solutions, Ltd. is a leading privately owned global online advertising company that lifts both advertisers and publishers to new heights. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns, and allows publishers to monetize traffic from all over the world. Oridian is a Top-10 network with access to over 180 million monthly users worldwide, of which 40 million are in North America and 87 million are in Europe. Oridian maintains international headquarters and a development center in Israel, sales offices in North America, Latin America, Argentina, France, Germany and the UK, and representatives in Australia, Belgium, Netherlands, Italy and Scandinavia. For more information: www.oridian.com
Lookery is building an ad network for Facebook applications that will run on many social networks. By taking advantage of FBML, Lookery can provide the highest value ad placement service possible anywhere social relationships and profiles are explicit. Lookery makes it safe and easy for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.
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