Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Gallo in art-themed push

Gallo in art-themed push

Wine maker Gallo Family Vineyards introduced its ‘Turning Leaf’ variety of fine wines to art-lovers at the recent Affordable Art Fair (AAF) in Battersea in a campaign created by BEcause Experiential Marketing. 

Visitors to the fair were greeted by trained Brand Ambassadors who talked to consumers about their wine preferences before recommending a sample from the Turning Leaf portfolio.

Once inside the fair, visitors could relax in the Gallo Family Vineyards themed bar and lounge area in the centre of the venue. On the opening night, a leading sommelier guided visitors through a series of wine tasting tutorials.
The Affordable Art Fair (AAF) brings together around 130 galleries and dealers from across the UK and abroad, exhibiting thousands of paintings, drawings, original prints, photography and sculpture – all available under a ceiling price of £3,000.   The relaxed, social environment has made the AAF a must-visit event for both first time art buyers and seasoned collectors.

Joss Davidge, Marketing Director at BEcause comments:

“Art and wine have a natural association, and this event was a perfect opportunity for people to enjoy Gallo Family Vineyard’s Turning Leaf fine wines in a relaxed and relevant setting”.


About BEcause Experiential Marketing

BEcause Experiential Marketing is the UK’s fastest growing major experiential agency (Source: Marketing FM League Tables 2007), and the UK’s most awarded experiential agency in 2005 and 2006.  In 2007, BEcause was voted Experiential Agency of the Year at the Impact Awards (P&I/Marketing) and Brand Experience Agency of the Year at the GRAMIAs (The Grocer).

BEcause creates engaging, real-life interactions between brands and consumers, designed to shift perceptions and change behaviour.   The agency specialises in designing opportunities for brands to stage powerful engagement moments with consumers – finding fresh ways to talk with them, not at them, thereby building deep and lasting connections. 

BEcause employs 50 staff and provides clients with access to over 3,000 quality Brand Ambassadors through its internal staffing division.  Clients include Scottish & Newcastle UK, Procter & Gamble, npower, Superdrug, Nestlé, Danone Waters, E&J Gallo, E.On, AOL and innocent.

For further information, please contact:

Highlight PR

01249 462792 

Nick Vellacott/Ellen Durrant,      /      

coupons viagra prescription discount coupon coupons for prescription medications
national abortion federation missed abortion how much for an abortion
cialis coupons from lilly free coupon for cialis
side effects of abortion pill abortion clinics in indianapolis
abortion questions when is it to late to get an abortion
new prescription coupons free coupon for cialis coupons prescriptions
free prescription drug cards canada drug pharmacy coupon free prescription discount cards
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis dose 30 mg click cialis dosage for enlarged prostate
tadalafilt tadalafilo

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.