Wine maker Gallo Family Vineyards introduced its ‘Turning Leaf’ variety of fine wines to art-lovers at the recent Affordable Art Fair (AAF) in Battersea in a campaign created by BEcause Experiential Marketing.
Visitors to the fair were greeted by trained Brand Ambassadors who talked to consumers about their wine preferences before recommending a sample from the Turning Leaf portfolio.
Once inside the fair, visitors could relax in the Gallo Family Vineyards themed bar and lounge area in the centre of the venue. On the opening night, a leading sommelier guided visitors through a series of wine tasting tutorials.
The Affordable Art Fair (AAF) brings together around 130 galleries and dealers from across the UK and abroad, exhibiting thousands of paintings, drawings, original prints, photography and sculpture – all available under a ceiling price of £3,000. The relaxed, social environment has made the AAF a must-visit event for both first time art buyers and seasoned collectors.
Joss Davidge, Marketing Director at BEcause comments:
“Art and wine have a natural association, and this event was a perfect opportunity for people to enjoy Gallo Family Vineyard’s Turning Leaf fine wines in a relaxed and relevant setting”.
About BEcause Experiential Marketing
BEcause Experiential Marketing is the UK’s fastest growing major experiential agency (Source: Marketing FM League Tables 2007), and the UK’s most awarded experiential agency in 2005 and 2006. In 2007, BEcause was voted Experiential Agency of the Year at the Impact Awards (P&I/Marketing) and Brand Experience Agency of the Year at the GRAMIAs (The Grocer).
BEcause creates engaging, real-life interactions between brands and consumers, designed to shift perceptions and change behaviour. The agency specialises in designing opportunities for brands to stage powerful engagement moments with consumers – finding fresh ways to talk with them, not at them, thereby building deep and lasting connections.
BEcause employs 50 staff and provides clients with access to over 3,000 quality Brand Ambassadors through its internal staffing division. Clients include Scottish & Newcastle UK, Procter & Gamble, npower, Superdrug, Nestlé, Danone Waters, E&J Gallo, E.On, AOL and innocent.
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