Bluepod Media has appointed Denise Breslin as Head of Sales, as the company continues to expand its team and further strengthen its growth into the emerging arena of Bluetooth advertising.
In her new role, Denise will be responsible for managing the sales team and focussing on demonstrating the benefits of Bluetooth campaigns to planning agencies as well as mobile and digital specialists. She will work closely with Bluepod Media UK MD John Scorah in meeting advertisers’ growing demand for effective large scale consumer targeting through proximity-based mobile marketing.
Before joining Bluepod Media, Denise worked at magazine publisher Centaur Media as a Business Development Manager, where she was responsible for interactive campaigns on titles including Marketing Week and NMA. Prior to her time at Centaur Media, she held several positions for the Call Centre Association in Glasgow, including Marketing Manager and Display Advertising Executive.
John Scorah, MD of Bluepod Media commented: “Bluepod Media has expanded enormously since we launched earlier this year, and I’m delighted to have Denise on board to drive sales forward even further. Denise’s extensive experience in media sales and extensive knowledge of the sector make her the ideal candidate for this role.”
Denise added: “Bluepod Media are at the cutting edge of an emerging medium that has the potential to make a significant impact on the way advertising is carried out in the future – I look forward to highlighting the advantages that Bluetooth can bring to our clients.”
For further information please contact:
Gareth Deaves or Jim Hawker
Tel: +44 (0) 20 7470 8830
About Bluepod Media
Bluepod media is a New-Media advertising company that provides proximity-based marketing to mobile phones through its on-site multimedia advertising tool: Bluepod.
Using a small electronic box that is able to push digital content to mobile phones within a 100m radius, Bluepod offers proximity advertising which operates on a pay-per-download model, with advertisers only paying for each time their content is accessed. The box is about the size of a hardback book and only needs a mains socket to function, with all content downloads handled centrally by Bluepod over a GPRS connection.
Bluepod Media are members of the Mobile Marketing Association and the Bluetooth Special Interest Group, and are currently the only mobile marketing organisation to be monitored by the Audit Bureau of Circulations Electronic.
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