Europe’s leading integrated communications agency Gyro International is aggressively expanding its global offering in November by opening new standalone offices in Dubai and Madrid.
In both the Dubai and Madrid, Gyro International will be plugging a need in the market for integrated agencies, and strategically placing the agency to help clients in Iberia, the Middle East and parts of Africa.
In Dubai, Fiona Knowles and Lucy Knowles will consolidate their expertise to become Joint General Managers having previously held positions of Group Account Director and Global Event Director at Gyro International respectively. With previous experience working in the Middle East Fiona Knowles estimates a £1.8 million turnover in the first year.
Furthermore, Nokia Siemens Networks has already appointed the office to produce a series of customer communications for the region.
In Madrid, ex-European Marketing Director for imation Ana Garcia-Hierro, has been appointed as General Manager of Gyro Spain which will serve the entire Iberia region. Predicted turnover for the first financial year for the Madrid office has been forecast at £1 million (€1.4 million).
Over the coming weeks, Gyro is looking to strengthen its EMEA base by establishing a strategic partnership with a creative and branding agency in Munich, Germany. If agreed, the undisclosed agency will share resources with Gyro International which already has an office in Hamburg. A further announcement regarding this will be made shortly.
Speaking about the latest expansion by Gyro International, Executive Vice President EMEA Richard Perry comments “Our expansion across the EMEA gives our clients a genuine independent network that delivers a seamless one brand experience with brilliant integrated strategic and creative thinking – in every country.”
The opening of Gyro offices in Dubai and Madrid follows the acquisitions of Manchester marketing agency Cicero in March of this year, Swedish agency Dowell Stubbs during the summer and most recently healthcare marketing specialists Woolley Pau; all for undisclosed sums.
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