1449 AM URB (University Radio Bath) recently won the ‘Best Marketing and Branding Award’ in the Student Radio Awards.
This case study outlines how they took the bold approach of re-branding the entire of the station’s off-air marketing and how poster and flyer campaigns lead to unprecedented audiences for some of the station’s flagship programs.
It also shows how the marketing team used some innovative ideas and new initiatives to improve their marketing mix.
Working with the Students’ Union and other media societies lead to a wider platform to market the station – while projects such as “The weekend warm-up” and the Plug Bar ‘Red Phone’ have brought new audiences to the station.
Alongside our off-air marketing, the station sound has continued to develop with new production - most notably its very own URB ‘theme’.
Station Manager Mark Farrington, said, “URB has always had a brand which has always proven popular with the students of the University of Bath. Following on from our success last year with a Gold student radio awards, the marketing team had a tough act to follow.”
Click the link below to read the case study in full
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