Readership of national newspapers is on the wane. The latest ABC figures for October showed that readership is down for all daily titles.
So where are the readers going? The answer is the internet. The internet is providing the biggest challenge to traditional media for decades.
But this challenge, if managed properly, could also turn out to be the biggest opportunity.
The Guardian is a leader in terms of its online offering. Here Simon Waldman, Director of Digital Strategy and Development for the Guardian Media Group, explains what they are doing and why.
Click the link below to read ‘The digital evolution of the traditional media owner’ in full.
This was presented at the recent Media Guardian Changing Advertising Summit where UTalkMarketing was a media sponsor.
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