This campaign won Best Integrated Campaign at Media Week Online Planning Awards.
Walkers crisps, the nation’s favourite brand, was suffering an unprecedented decline in sales.
OMD UK needed to reinvigorate the appeal of Walkers and get the audience to connect with the brand afresh.
Insight showed that lunch is the key time when people eat crisps – over half of all Walker’s sales are at lunchtime.
However, research showed that 16-34 year olds were losing their lunch breaks.
If Walkers could rectify this this they could win back sales and customers and own the lunchtime experience.
Click below to see just how they did it.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.