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Case Studies


Walkers crisps brand reinvigoration

Walkers crisps brand reinvigoration

This campaign won Best Integrated Campaign at Media Week Online Planning Awards.

Walkers crisps, the nation’s favourite brand, was suffering an unprecedented decline in sales.

OMD UK needed to reinvigorate the appeal of Walkers and get the audience to connect with the brand afresh.

Insight showed that lunch is the key time when people eat crisps – over half of all Walker’s sales are at lunchtime.

However, research showed that 16-34 year olds were losing their lunch breaks.

If Walkers could rectify this this they could win back sales and customers and own the lunchtime experience.

Click below to see just how they did it.

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