Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Mexicans favour logo tattoos

Mexicans favour logo tattoos

Like to see your brand or logo worn as a tattoo? Then head to Mexico.

Research conducted by Millward Brown Mexico in July this year highlights a trend for branded tattoos that could see more use of the medium by brands globally.

The research was conducted to help local marketers better understand the branded tattoo phenomenon in Mexico and interviewed 1660 people in Mexico city.
The results showed that:
· 60% of respondents aged over 13 said that they would consider having a tattoo
·  1 in 3 claimed they’d be happy to commit the ultimate act of brand loyalty and have a brand name or logo tattooed on their body
· 1 in 4 would not be comfortable having a branded tattoo but would consider a tattoo displaying initials, names, religious icons and flowers
· The top two brands respondents would have tattooed on any body part were global top-brands Coca-Cola and Nike (with Coca-Cola getting almost as many mentions as the next five combined). This was followed by a mixture of local and global brands including: telecom brands Telcel and Movistar and sports brands adidas and Puma.  Brands with high brand loyalty were also featured including Harley Davidson.
Other brands that have used tattoos in their advertising include Chanel, Converse, Juicy Couture and Levi’s.
Alfonso Diaz, a member of the research and development team at Millward Brown Mexico said, “Tattooing is a ritual technique used since the stone-age that was often part of religious ceremonies. It is therefore maybe not wholly surprising that only top brands acquire the status needed to find their way under a person's skin.”
“The trend isn't limited to Mexico, however. A quick search of ‘tattooing’ web sites will reveal tattoos of film stars and cartoon figures as common themes, which are really not so different from consumer brands.”
He added, “The term ‘brand’ is coming full circle. Originally used to denominate an owner's mark on animals, it then became the mark of a manufacturer on a product and in more recent years many brands have become objects that consumers might want to associate themselves with even without owning the actual product.”
“A brand tattoo symbolizes the ultimate relationship between the consumer and the brand. To create such a connection between your consumers and your brand you must first enter the consumer’s mind, heart and life in such a way that the brand belongs to them.

Alfonso concluded, “In fact, some say the final objective of branding should be to surrender a brand to the consumer. We could start to see more people using brands or logos in tattoos globally.”
Top 10 brands Mexicans would tattoo are:
1.    Coca-Cola
2.    Nike
3.    Sabritas
4.    Telcel
5.    Sol
6.    adidas
7.    Pepsi
8.    Movistar
9.    Ford
10.   Converse

cheat how many guys cheat why husband cheat on their wife
what is the generic name for bystolic bystolic coupon card bystolic coupons
tudorza patient assistance generic name for bystolic
www bystolic com coupon read does bystolic have a generic
discount coupon types of abortion procedures surgical abortion
progesterone hormone pills progesterone hormone pills progesterone hormone pills
forest laboratories patient assistance bystolic discount coupon forest patient assistance
aida kreuzfahrt aidadiva aida angebote
nexium 20 open nexium 20
yasmine yasmin senel
renova open renovation vejle
depakin bustine depakin 300 depakin 300
how much for an abortion click define abortion
amoxicillin-rnp amoxicillin dermani haqqinda
cialis discounts coupons coupons prescriptions
neurontin alkohol neurontin neurontin cena
viagra recenze viagra recenze viagra prodej
cialis manufacturer coupon 2016 cialis coupon prescription transfer coupon
addyi suomi addyi fda
lamisil comprimidos lamisil crema precio lamisil crema precio
prescription transfer coupon coupons for prescription medications lilly cialis coupon
amoxicillin 500 mg amoxicilline
abortion ethics abortion cons abortion clinic locations
nalterexone ldn medicine naltrexone ms
will naltrexone show on a drug test naltrexone reviews alcoholism
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
naltrexone for multiple sclerosis user reviews naltraxon

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.