Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


How to use search in digital advertising

How to use search in digital advertising

 1. Ensure relevant keywords. Relevancy is critically important in making sure advertisers get the right results and drive highly-targeted traffic to a web site.

 2. Write concise and factual titles and descriptions. Maximise potential click through rate and improve the user experience with clear, concise and correct information.

 3. Deep link your listings. Make sure you take users to the relevant section of your website with the product or service they clicked on, rather than to your homepage.

4. Alternatively, it should be immediately obvious to the user where they need to click to find that content from the landing page. If searchers can't easily find the information they're looking for on your site, they will leave without making a purchase.

5. Enable the ‘back button’. It is essential that your back button is enabled. A disabled back button is frustrating, unnecessary and represents a poor user experience and discourages repeat visits to your site.

6. List as broad a range of relevant terms as possible. Bid on as many search terms as are relevant to your site. Very generic terms command a high PPC, very specific phrases are less expensive.

7. Track sales with tracking URLs. Track conversions and monitor which keywords work best. Divert advertising spend to those keywords that prove more lucrative.

8. Delete junk and integrate your campaign. Review creative and keywords every two months to keep it fresh to avoid bidding on advertising copy that is out of date.

9. Ad hoc and regular opportunities. Monitor the news, and stay abreast of annual and ad hoc calendar events for search trends to build on to gain new traffic. These could be as simple as Valentines Day, Christmas, Easter or sporting events such as Cup Finals, World Cups, or Derby Day.

10. Regularly review your bidding strategy. You might not be bidding high enough. An overly restricted calculation of ROI might ignore the lifetime value of a customer. Preferably your online marketing campaign is designed to build a customer list that will have some long-term loyalty to your business.


For SEO training, contact the experts at The Knowledge Engineers who can help you achieve SEO success.

prescription transfer coupon discount prescriptions coupons
viagra discounts coupons coupons coupon for free viagra
order abortion pill online abortion pill misoprostol abortion
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
discounts and coupons health risks of abortion when is it too late to have an abortion
bystolic coupons for free bystolic when will bystolic go generic
cialis coupon free discount prescription card discount coupons for cialis
discount grocery coupons how many weeks can you get an abortion abortion clinics in richmond va
prescription card discount go cialis coupons from manufacturer
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
progesterone levels 26 7 wks progesterone levels 26 7 wks
forest laboratories patient assistance bystolic discount coupon forest patient assistance
discount coupon for cialis read coupons for prescriptions
does an abortion hurt read why should abortion be illegal
coupon cialis prescription drug discount cards free prescription drug cards
cialis 2 cialis 2 cialis 2
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
tadalafilt tadalafilo
yasmine yasmin senel
cyklokapron wiki cyklokapron cyklokapron
how much for an abortion click define abortion
coupons prescriptions go cialis discounts coupons
how to have an abortion pill abortion pill online abortion price
free cialis samples coupon coupons cialis
duphaston tablete za odgodu menstruacije duphaston tablete kako se piju duphaston
price of abortion pill what is abortion pill buy abortion pill
neurontin alkohol neurontin cena
vermox tablete doziranje vermox suspenzija vermox sirup cijena
medication abortion pill pro abortion
naltrexone uk buy go medication naltrexone
naloxone challenge test go buy naltrexone online
naltrexone rapid detox naltrexone alcohol side effects does vivitrol stop withdrawals
naltrexone high open naltrexone 4.5 mg side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.