People are now spending more time out of the home, and this environment is experiencing an advertising sea-change. But what do these cultural changes and technological advances mean for strategists, creatives and clients
Find out at this year’s annual joint IPA Outdoor and OAA Digital Outdoor Media Group event, “Seeing Digital: Rethinking Out of Home”, on Tuesday 20th November from 8.45-11.30am at the Royal Aeronautical Society.
Says Alan James, Chief Executive, OAA, “Digital technology is about to catapult outdoor into a new phase of growth. Have no doubt about it; the changes underway are going to revolutionise the way outdoor is thought of ... and used.”
Chaired by Allan Rich, Non-Executive Director, Cello Group, key-industry speakers including Rory Sutherland, Vice-Chairman, Ogilvy Group UK and Sue Unerman, CSO of MediaCom, as well as clients, and specialists, will address what they think these new changes will mean for the future of out-of-home advertising.
Says Hamish Pringle, Director General, IPA, “Our Digital Out of Home event is now in its fourth year and no doubt will sell out again. The reason is simply that there’s so much innovation going on in the industry – not only is the UK the world’s digital laboratory; its agencies are the test tubes.”
This event takes place on Tuesday, 20th November 2007 from 8.45-11.30am at the Royal Aeronautical Society, 4 Hamilton Place, London, W1J 7BQ.
Tickets are free to members of the IPA, OAA and ISBA. For non-members, tickets cost £60+VAT. To reserve your place, please contact: Hugh Armitage, IPA, 020 7201 9693 fax 020 7245 9904 email firstname.lastname@example.org
Note to editors:
The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies. It was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. Its 258 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £13,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of their client companies and organisations nationwide. (note this figure is based on 2005 Advertising Statistics Yearbook figures and excludes classified and television production costs).
For further information:
IPA Press Office 020 7201 8261
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