Best Practice from Midnight Communications
With decreasing attendance figures in the exhibitions industry, and a brand that was in danger of being spread too thinly across multiple platforms, Midnight Communications were tasked with cementing the event as a brand in its own right, and bucking the trend in attendance figures.
Whilst it was expected that fans of the TV series would attend, their challenge was to make the event attractive to a new audience, attracting visitors and press interest on its own merit.
This is how they did it.
Click on the link below to read their case study in full
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