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Bottle PR untangles web 2.0

Bottle PR untangles web 2.0

BOTTLE PR has announced the formal launch of a new division, headed up by online PR expert Adrian Moss.  BOTTLE 2.0 offers new media and digital PR services to its enviable client list of business-to-business and consumer accounts.

The move brings essential digital services in house, to provide clients with the full range of new media tools, including blogging, podcasting and social media networking. The BOTTLE 2.0 team has been developed to ensure integration of online techniques into PR strategies, with a focus on monitoring clients’ online reputations, securing greater online coverage and helping them engage in the ‘online conversation’. The service dovetails into existing PR and crisis management services.

The new service is already reaping rewards for clients.  BOTTLE PR launched the search engine in September, with an online focus. Coverage appeared on over 40 websites and blogs including Web, and Within hours the website’s unique users rocketed to 5,000, the company gained 1,000 new users and achieved a 10-fold increase in revenue.

Prior to joining BOTTLE PR Adrian worked at Focus Business Communications, helping clients with their audio and video podcasting, web video strategy and programmes. Before that, Adrian had roles as director of corporate communications and internet services for Tektronix Europe and as head of international marketing at Lotus Development. 

Claire Cairns, managing director of BOTTLE PR, said the move has paid off: “We have been advising our clients on how to use new media techniques to engage proactively with their publics for some time now. Bringing Adrian onto the team means we can deliver more in house and ensure that the work is integrated into all our clients’ PR strategies.”

Adrian Moss, head of BOTTLE 2.0 said: “With almost one fifth of the world’s population now on the internet, almost 100 million people blogging and over 220 million members of social media sites like facebook and MySpace, no marketing department can afford to ignore online PR and communication. [See footnote below: 1]

“The increasing popularity of social media means that organisations must be willing to join in with and shape conversations taking place online. Ignoring them means acknowledging that you don’t care about one of the most important spheres of customer influence and decision-making.”

Oxford-based public relations company BOTTLE PR, a straight-talking and creative public relations agency, was established in 2003 by two senior PR professionals, Claire Cairns and Will Cairns.   BOTTLE PR has seen year-on-year growth and is currently waiting to hear if it has won the ‘outstanding PR agency of the year’ award at this year’s CIPR Pride awards.

[1] As of August 2007 Wikipedia said Technorati was registering over 94 million blogs (
Internet World Stats state that worldwide internet users are approaching 1.2 billion (or about one fifth of the global population)
As of July 2007, the CIA’s World Fact Book estimates that the population of the world is 6,602,224,175


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