Choose speciality channel:   Choose sector channel:     Search the site

How to Guide

 

How to improve the usability of your retail site

How to improve the usability of your retail site

Marty Carroll, Managing Director of the Usability Company, outlines the 10 most important factors in achieving excellent usability:

1. Clearly communicate the proposition of the site – even established brands need to tell visitors what’s on offer on the site if they are to interact meaningfully.

2. Ensure the site is designed to support the various user journeys – a good understanding of user scenarios inevitably leads to higher conversions and loyalty. 

3. Use language that resonates with your target audience – unintuitive terminology confuses and patronises visitors.

4. Design to ensure that links have a similar appearance across the site – consistency is the hallmark of usability and inconsistency means a steep learning curve.

5. Adhere to design conventions where possible – don’t design to be like other sites but people have been conditioned through experience with other sites.

6. Design a search box that accommodates typical query lengths – if it doesn’t, customers will use it less and experience more problems meaning they can’t find products.

7. Include clear links to delivery and returns information – proactively managing this results in greater conversion values.

8. Appropriately position privacy and security assurances within the shopping process – this facilitates trust building and ultimately purchases.

9. Carefully consider the role of promotions on the site – people are cynical about advertising and this may affect revenues.

10. Implement a performance feedback loop – put a framework in place that allows you to adequately capture the impact of site design changes

Links: http://www.theusabilitycompany.com/


 

 

AJR
after abortion printable discount coupons abortions clinics
cialis prescription coupon blog.idilbaby.com cialis coupons from lilly
bystolic generic bystolic savings card program generic for bystolic
www bystolic com coupon read does bystolic have a generic
cialis coupon free discount prescription card discount coupons for cialis
abortion questions waltersgarage.com when is it to late to get an abortion
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
new prescription coupons free coupon for cialis coupons prescriptions
buscopan contre indication click buscopan grossesse
how much for an abortion click define abortion
ventolin brez recepta web-dev.dk ventolin navodila
how to have an abortion pill lakeerengallery.com abortion price
duspatal pds damske.com duspatal vrij verkrijgbaar
printable coupons for cialis aero-restauration-service.fr cialis coupons 2015
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
cheap abortion pill clinics abortion pill articles anti abortion pill
flagyl jarabe flagyl v flagyl vademecum
buy abortion pill facts on abortion pill reasons for abortion pill
abortion at 15 weeks abortion clinic dc abortion rules
generic naltrexone site naltrexone for anxiety
naloxone challenge test vivitrol implant buy naltrexone online
naltrexone how it works vivatrol shot vivitral shot
opiate antagonist naltrexone blog.griblivet.dk revia for alcoholism
methsuximide naltrexone side effects naloxone challenge
ldn and autism open trinalin
vivitrol canada open vivitrol shot side effects


Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.