London, UK, November 6th, 2007 – Sapient (NASDAQ;SAPE) continues to strengthen its digital marketing capabilities with the appointment of Maggie Lonergan to client development director of its interactive marketing services group, Sapient Interactive. Lonergan, formerly client services director at 20:20 London and eMC Saatchi, will be responsible for acquiring and managing long term strategic accounts as well as deepening relationships with Sapient’s current clients.
"Sapient is committed to recruiting the best talent in the industry and the appointment of Maggie underscores this," said Paul English, director of Sapient’s interactive marketing services group in Europe. "Maggie is a tremendous asset to our growing digital marketing team -- which is generating considerable market momentum following the success of recent client wins such as Sportingbet and the recognition as a leader in Forrester Wave™: European Interactive Agencies – Web Design Capabilities, Q4, 2007." (http://www.forrester.com/Research/Document/0,7211,43561,00.html)
"Marketers are realising that digital marketing is absolutely essential to attracting new customers and retaining existing ones. Sapient Interactive blends the best of creative agency thinking and sound communications principles with rigour and technological expertise. This value proposition resonates in the marketplace today and is well-positioned for future growth -- making Sapient Interactive a very exciting place as a strong challenger in the traditional communications landscape," said Lonergan.
Sapient Interactive has recently been named as a leader in the "Forrester Wave™: European Interactive Agencies – Web Design Capabilities, Q4, 2007" (October 2007) report published by leading independent analyst firm Forrester Research. This success follows on from being ranked number one in New Media Age’s Top 100 digital agencies for 2007 league table.
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting – that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.
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