X.League.TV, the UK’s first dedicated eSport TV channel, has announced a brand alliance with the Alex Zane Breakfast Show on XFM.
The collaboration sees XFM sponsor XLeague.TV’s flagship programme, The Match. The show currently features three of XLeague’s eSport online leagues - the hugely successful Halo 3, Gears of War and Mario Strikers.
XFM will be branded across the XLeague.TV website, including idents on the WebTV area, and visitors can listen to XFM while on the site.
Ray Mia, channel head of XLeague.TV comments, “This is a no-brainer as far as we’re concerned - the partnership between X.League.TV and XFM is made in heaven.
We appeal to exactly the same audience of 16-35 year-olds, so it makes good business sense. Alex Zane’s Breakfast Show on XFM also happens to be a personal favourite of mine and a number of key XLeague.TV staff; we could not be more enthusiastic about this opportunity to provide a better offering to the music loving gamers out there.”
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