This campaign won ‘Best use of online for marketing a station or network’ at the The NDL/Radio Academy Promotions & Marketing Awards
UTV Radio’s 107.6 Juice FM this summer launched a brand new digital platform to attract new listeners and enhance the interactive experience of existing listeners with the radio station.
‘Juicetube’ is Liverpool’s brand new TV channel, showcasing music, comedy, presenters and listener generated content that reflects the fun, young attitude of this capital of culture city.
Juice is promoted on air across 107.6 Juice FM and online across juicefm.com – as well as face face activity across Liverpool, fronted by The Juice Crew.
Already, more than 3,000 unique videos are being viewed each week… bigger than the audience of some satellite TV channels!
To see how they have done this and read this case study in full, click the link below.
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