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How Coke uses mobile marketing to maintain global domination

How Coke uses mobile marketing to maintain global domination

Becoming one of the biggest global brands is one thing, staying there is something else altogether.

This study outlines how the heritage brand is maintaining its position as a leader in the field through its innovation use of mobile marketing.

It shows how mobile marketing campaigns have helped Coke develop: Awareness, Consideration, Purchase and Loyalty.

Click the link below to read the full article entitled, “Within arms reach of desire: Perspectives of a global brand”

AJR
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