Becoming one of the biggest global brands is one thing, staying there is something else altogether.
This study outlines how the heritage brand is maintaining its position as a leader in the field through its innovation use of mobile marketing.
It shows how mobile marketing campaigns have helped Coke develop: Awareness, Consideration, Purchase and Loyalty.
Click the link below to read the full article entitled, “Within arms reach of desire: Perspectives of a global brand”
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