LONDON, 26th October 2007 – easyJet, Europe’s leading low-fares airline,, has chosen WebTrends Inc., the market leader for web analytics and marketing intelligence solutions, to provide strategic focus to its online web and marketing initiatives in the extremely competitive online travel industry.
WebTrends OnDemand solutions Marketing Lab 2 and Analytics 8, have been selected by easyJet to measure the success of all of its internet marketing campaigns and website content respectively. By working in tandem with the team at easyJet, in terms of both implementation and providing training services, the WebTrends solutions will now enable stakeholders across the organisation to gain a consistent view of business performance indicators, through easy to use, robust reporting – delivering accurate numbers and increasing online revenue.
“We are now in a much better position to track the performance of our marketing campaigns, in terms of understanding which web content delivers the smartest conversion to bookings, from a low-fares flight to a holiday deal on our new easyJet Holidays site. Our partners will also feel the benefit, as we can more quickly and easily identify which are the most successful promotions within ancillary campaigns too,” said Andrew Berks, Brand Communications Manager, easyJet.
“Taking into consideration the fact that we have an expansive variety of reporting requirements across 18 different language sites, the ability to analyse in minute detail the manner in which our customers search for flights will make a huge difference to our online operations.”
WebTrends were able to leverage the extensive knowledge they have amassed working with leading travel organisations around the globe to fine-tune the easyJet web site, developing key performance indicators, dashboards and performance metrics scorecards to benchmark performance across initiatives. Ease of reporting was also a key factor, with automated reports sent by email to key easyJet executives on a regular basis, in order to keep them in the loop with reliable numbers revealing peaks in web traffic and click-thrus generated from marketing campaigns.
Nick Sharp, vice president and general manager, WebTrends, said, “Over the years WebTrends has accumulated a wealth of experience and best practice expertise within the fiercely competitive travel industry. This places us in a unique position to help easyJet focus on its key online business objectives, in order to optimise online operations and better target offers and marketing campaigns.”
As part of the implementation WebTrends provided training services, to ensure that easyJet were equipped with the necessary skills to understand and in turn action the ongoing reports.
easyJet is Europe's leading low-fares airline, currently operates 137 aircraft on 352 routes between 88 airports in 23 countries. easyJet carried over 37 million passengers in the past 12 months.
easyJet flies to:
Aberdeen, Alicante, Almeria, Amsterdam, Asturias, Athens, Barcelona, Bari, Basel, Belfast, Berlin, Biarritz, Bilbao, Birmingham, Bordeaux, Bournemouth, Bremen, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cologne, Copenhagen, Casablanca, Dortmund, East Midlands, Edinburgh, Faro, Fuerteventura, Gdansk, Geneva, Glasgow, Gran Canaria, Grenoble, Hamburg, Ibiza, Innsbruck, Inverness, Istanbul, Krakow, La Coruna, Lanzarote, La Rochelle, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Lyon, Madeira, Madrid, Mahon, Malaga, Marrakech, Marseille, Milan Linate, Milan Malpensa, Munich, Murcia, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Riga, Rijeka, Rimini, Rome, Sofia, Split, Tallinn, Thessaloniki, Toulouse, Turin, Valencia, Venice, Vienna, Warsaw, Zurich.
Book online at www.easyJet.com
As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.
WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners
Thomas Flisher / Jo Storrier
Octopus Communications (for WebTrends)
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