Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Green advertisers hit slopes

Green advertisers hit slopes

Kingston, NY – Oct. 25 – Growing concern and interest among outdoor enthusiasts, new opportunities for advertisers, and business interests of resort operators will make this and future ski seasons a lot greener, predicts Sitour USA, a leader in out-of-home (OOH) marketing, advertising and promotions.

“From automotive brands to natural and organic foods, we’re seeing a big interest in ski areas as a great venue for environmentally-aimed promotions,” says Monte Rios, president and CEO of Sitour USA. “Ski resorts will become high impact advertising destinations where companies can present environmental and sustainability messages to skiers and snowboarders.”

The National Ski Areas Association (NSAA) is adding further momentum to the greening of skiing, with its Keep Winter Cool campaign and the environmental charter for its Sustainable Slopes program, according to Rios, who heads the largest network of on-site ski resort advertising promotions.

Skiers and boarders are among the most influential and important consumer demographic with average annual incomes of $84,500, a median age of 34, three out of four being college graduates or college students, and half of them in households with kids.

“With over 55 million ski visits a year, advertisers can connect with some of the most attractive consumers in America,” he adds. “Skiers are also campers, climbers and mountain bikers – outdoor enthusiasts with year-round concerns over global warming and sustainability.”

Rios says Sitour’s new on-site digital sign network is giving advertisers opportunities to promote products and to send green messages that resonate well with the boarders and skiers as they wait in lift lines and relax in the lodges.

In fact, this season debuts the first national ski area digital network in the out-of-home (OOH) advertising category. Following two-years of trials, the first full ad season begins with 110 signs in 45 resorts.

“Digital media is the fastest growing category in advertising,” says Rios, who plans to double the network in 2009.
- Ends -

About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, providing exclusive on-site ski resort advertising at 1,000 resorts in 14 countries. Sitour reaches 70 percent of the market’s total skier visits with advertisements that deliver complete saturation both on the mountains and inside the resort lodges. It also is a leader in on-site promotions, executing national ski event marketing tours.

Media Contact:
Sandy Frinton
JMC Marketing Communications & PR
Phone: 845-454-3895

free prescription drug discount card free viagra coupon
viagra coupons online coupon prescription discount prescription drug cards
prescription transfer coupon discount prescriptions coupons
coupon prescription printable coupons for viagra
after abortion abortion article abortions clinics
cialis free sample coupons pet prescription discount card
abortion arguments online coupons free
printable cialis coupon coupon for prescriptions cialis free coupon
bystolic coupon 2014 open generic bystolic alternative
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
is there a generic for bystolic bystolic generic bystolic coupon
discount coupon for cialis go coupons for prescriptions
side effects of abortion pill post abortion
cialis dose 30 mg open cialis dosage for enlarged prostate
sildenafil teva sildenafil 1a farma 100 mg
nexium 20 open nexium 20
prescriptions coupons link online cialis coupons
microlite pill when to start microlite pill weight loss microlite pill when to start
coupons prescriptions prescription coupon card cialis discounts coupons
voltaren gel voltaren rapid voltaren rapid
coupon for prescription coupon for cialis cialis manufacturer coupon 2016
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
aspiration abortion early abortion pill types of abortion pill
abortion pill process abortion pill pros and cons articles on abortion pill
naltrexone uk ldn colitis what is naltrexone hydrochloride used for
methsuximide click naloxone challenge
risperidon ja alkoholi risperidon xtc

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.