24 October 2007
EQUI=MEDIA WINS ESURE CONVERSION MARKETING BUSINESS
Digital and direct media specialist Equi=Media has expanded its remit with esure to include conversion marketing. Equi=Media will advise the leading UK financial services provider on how to improve the consumers online experience of esure’s brands and maximise conversion rates and improve ROI across all digital budgets.
Equi=Media will be responsible for strategic analysis and planning followed by the creation of optimum website designs for a range of esure brands including esure, Sheilas’ Wheels, First Alternative, Sainsbury’s Bank Car Insurance and Halifax Car Insurance.
Using Equi=Media’s bespoke Insight methodology, in-depth research into all aspects of the website structures including customer journeys and page layouts, will inform the strategic direction and creative approach. Subsequent activity on the websites’ architecture, creative and “quote and buy” processes will ensure that the sites are user-friendly and maximise conversion rates.
Ryan Webb, director of projects at Equi=Media, comments: “We are very excited to have expanded our work with esure to include website design and architecture specifications on top of the existing online and offline media planning and buying. The esure brands already experience huge success in attracting consumers to their sites but we will be working together to ensure that this traffic is effectively converted into further financial success for the group. ”
Chris Bowden, head of marketing at esure, adds: “Most of our marketing communications drive consumers to our brands’ websites. Therefore it is imperative that users have easy access to information and enjoy a positive brand experience. Equi=Media have great understanding of customer journeys through offline and online channels and they were an obvious choice to make our websites and digital budgets work even harder for us.”
For more information, please contact Ilonka Waterdrinker at Eulogy! on 020 7927 9999 or email Ilonka@eulogy.co.uk
esure was launched in 2001 and is a joint venture between Peter Wood and HBOS. The company offers car, home, pet and travel insurance over the internet and by phone. esure also offers car insurance cover through Halifax Car Insurance, Sainsbury’s Car Insurance and most recently, the Sheilas’ Wheels brands.
About the Equi=Media Group:
The Equi=Media group of agencies deliver a total digital, data and direct media solution for generating sales via call centres and websites.
Formed in January 2000, Equi=Media are direct media specialists balancing established and digital media. Equi=Media provides its clients with an insight led approach to online and offline media planning, producing accountable campaigns delivering great return on investment (ROI). Equi=Media's key clients include FIRSTPLUS, Everest, Equifax, and Western Provident Association.
Unite Search Marketing
In October 2006 Equi=Media launched UniteSearch Marketing, a dedicated search agency that maximises the value of its client’s online investment with a balanced natural, and paid-for search engine optimisation service – tailored to deliver the most appropriate traffic to their websites. Unite Search Marketing’s clients include FIRSTPLUS, Everest and Sage.
In August 2006 Equi=Media launched EM2 Digital, which helps clients realise maximum value from their online acquisition and communication strategies by enhancing consumers’ online brand experience, and through refining and improving communication post a site visit. Clients are advised on their website architecture in order to improve the customer journey and their conversion rates, and website capabilities are audited to enhance natural search results. EM2 Digital uses the latest conversion marketing techniques to integrate offline, web, e-mail, mobile and internet technologies to generate maximum value from clients’ marketing investment.
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