Hot off the press from the recent Mobile Marketing Association Association Forum in Barcelona comes this.
The MMA is the premier global industry trade association for companies involved in mobile marketing and the forum saw some key players from around the world speaking.
Lee Durham is President/CEO of LSN. The company is comprised of two divisions. Local Wireless which delivers the largest single source network of local content to wireless carriers through partnerships with major media companies such as: ABC, NBC, Scripps, McGraw Hill, Lin Broadcasting and others.
Mobile Technologies, on the other hand delivers and manages local and national direct mobile marketing programs for large brands and local advertisers.
At the forum, Lee gave a presentation on entitled, ‘Applying mobile to local market strategies’.
In it, he explains which major brands are using mobile marketing, how they are doing it and what the benefits are in delivering on local campaigns.
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