Experiential marketing agency BEcause is celebrating after twice being voted ‘Agency of the Year’ in two top industry award schemes.
The latest success for the multi award-winning agency came when it was voted ‘Brand Experience Agency of the Year’ at the prestigious Grocery Advertising and Marketing Industry Awards (GRAMIAs), sponsored by The Grocer. BEcause also won the Golden GRAMIA in the Brand Experience category for its Superdrug Backstage festival experience.
The GRAMIAs recognise exceptional achievement in the competitive world of FMCG marketing, across categories ranging from advertising and design to PR and brand experience. It is the second time BEcause has been voted Agency of the Year, after being named ‘Field & Service Marketing Agency of the Year’ in 2004, under the company’s former identity of LoewyBe.
Last month, BEcause won the much-coveted ‘Experiential Agency of the Year’ Award at the inaugural Impact Awards, organised by Promotions & Incentives and Marketing magazines. BEcause beat off stiff competition from five other experiential agencies (The Circle Agency, Clay, CloserTo, RPM and Iris Experience) to lift the title, based on the strength of its work for Pampers, S&N and Innocent Drinks.
The Impact Awards are unique in that they are the only awards to be judged solely by the people who pay for campaigns – client marketers. Judges included representatives from BSkyB, Procter& Gamble, Honda, Britvic, Telegraph Group, Woolworths and Kellogg UK.
Joss Davidge, Marketing & Business Development Director at BEcause, comments: “We’ve won a large number of creative awards for our work in the last three years, but these two are amongst our proudest achievements to date. The GRAMIAs are highly respected in our core grocery sector, and the Impact Awards saw a top panel of clients vote us ahead of all our closest competitors. Both awards are a fantastic endorsement of our determination to deliver really outstanding experiential campaigns for our clients.”
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About BEcause Experiential Marketing:
BEcause Experiential Marketing is the UK’s fastest growing major experiential agency (Source: Marketing FM League Tables 2007), and the UK’s most awarded experiential agency in 2005 and 2006. In 2007, BEcause was voted Experiential Agency of the Year at the Impact Awards (P&I/Marketing) and Brand Experience Agency of the Year at the GRAMIAs (The Grocer).
BEcause creates engaging, real-life interactions between brands and consumers, designed to shift perceptions and change behaviour. The agency specialises in designing opportunities for brands to stage powerful engagement moments with consumers – finding fresh ways to talk with them, not at them, thereby building deep and lasting connections.
BEcause employs 50 staff and provides clients with access to over 3,000 quality Brand Ambassadors through its internal staffing division. Clients include Scottish & Newcastle UK, Procter & Gamble, npower, Superdrug, Nestle, Danone Waters, E&J Gallo, E.On, AOL and innocent.
For further information, please contact:
Nick Vellacott/Ellen Durrant, Highlight PR 01249 462792
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