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Press Release


2007 national incentive survey

2007 national incentive survey

What would you think if you were sent as a gift:

- a rubber duck?
- a chameleon telephone with flashing eyes?   
- a life-size cut out of Snow White with two dwarves   
- a plastic Oscar trophy?

These are some of the weird and wonderful gifts and incentives that people have received, according to the 2007 National Incentive Survey (NIS), a fascinating insight into the strangest business gifts and incentive rewards.
In contrast, when asked what incentive gift they would most like to receive, respondents indicated that employees and suppliers don’t need to break the bank in order to impress.  While luxury cruises and holidays made the list, other more modest requests included a box of nice chocolates, vouchers for wine or a hotel stay, USB memory stick and good quality champagne.
Most outrageous
The survey also revealed the most outrageous things that people have done to receive a free gift.  These included – giving a false name to obtain entry to an event, pretending to have children in order to get a freebie, attending seminars just to get the delegate’s gift, pretending to speak French to be allowed on a trip to France and posing as a sponsor’s representative.
Entering competitions
In light of the recent scandals over competition phone-ins, it was not surprising to find that a staggering 92% of respondents preferred to enter competitions online, with SMS and fax lagging behind with 3% of the vote and phone in last place with only 2%.
The National Incentive Survey was conducted by the organisers of the National Incentive Show, the UK’s most established event for incentive, motivational and promotional marketing products and services.
The show, which is taking place at the NEC, Birmingham from 25 – 27 September 2007, is perfectly timed for the promotional marketing buyers wanting to latest ideas and solutions for Christmas and the New Year.  Visitors looking for refreshing ideas on how to reward and incentivise employees, how to build more fruitful relationships with customers or how to find innovative promotional products, will find the show an unbeatable source of information.
Notes to Editors:
1. Survey was carried out in August 2007, based on a sample of 493 people ranging from 15-55 years old. 
2. The National Incentive Show 2007 is organised by Touchstone Exhibitions and Conferences Limited.
For further press information or photography contact
Chris Lewis or Val Mumby
National Incentive Show Press Office
Clareville Communications
Tel: 020 7736 4022

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