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How to become a 'Superbrand'

How to become a 'Superbrand'

Ever wondered what it takes to qualify as a Superbrand? What about gaining the prestige of a Coolbrand?

Chairman of the Superbrands UK Councils, Stephen Cheliotis, reveals who the major players are and how they got there.

Learn fom their experiences to work toward a place on the next roll of honour.

Click on the link below to access the article in full. 

AJR
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