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Consumer Research


Want to earn more? Get to the pub.

Want to earn more? Get to the pub.

The marketing industry and sociable drinking seem to go hand in so the results of a new survey will come as welcome news.

It’s been discovered that drinkers earn 10 to 14 percent more money at their jobs than tee-totallers, while men who drink socially, visiting a bar at least once a month, bring home an additional 7 percent in pay.

The findings for the Reason Foundation were carried out by economists Edward Stringham, Ph.D from San Jose State University and Bethany Peters, Ph.D., and have been published in the latest edition of the Journal of Labor Research.

"Social drinking builds social capital," said Stringham. "Social drinkers are networking, building relationships, and adding contacts to their Blackberries that result in bigger pay cheques."

Men who drink earn 10 percent more than abstainers while women drinkers earn 14 percent more than non-drinkers. However, unlike men, women who frequent bars at least once per month do not show higher earnings than women who do not visit bars.

Binge drinking and its related social and health problems has been big news of late, leading to some to call for more restrictions on the sale of alcohol.

But Stringham adds, "We’re barraged with overhyped warnings about binge and underage drinking, Instead of fear mongering we should step back and acknowledge the proven health and economic benefits that come with the responsible use of alcohol."


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