Stonebridge International Insurance, part of AEGON NV, has appointed marketing services provider, Stralfors, to manage its daily fulfilment programme in a three year contract worth over £1.5m.
As a specialist in the accident and health insurance market, Stralfors was selected to streamline its contractual and operational customer communications following a competitive tender process.
Data feeds consisting of welcome packs for new customers, renewals, policy amendments and cancellations will be received each morning for same day fulfilment.
Stralfors will also redesign letter and contract templates, and create an automated central archiving system for letter and policy documents to increase efficiency across the business.
For the Stonebridge account, Stralfors has bought the software toolkit, iGen. By emulating human decision-making processes and problem skills, iGen will allow Stralfors to rapidly deploy customer solutions for over 60 different products with an infinite number of partners belonging to Stonebridge. It is expected that in the first year over 540,000 tailored information packs will be distributed by Stralfors.
Judy Brooks, Fulfilment Manager, Stonebridge comments, ‘Stralfors has demonstrated an acute understanding of our key business issues and has the right technological infrastructure to support our needs. Service is all important and we’ve been impressed by their versatility and expertise’.
Mike Murphy, Managing Director at Stralfors comments, ‘We are delighted to be working with Stonebridge, part of one of the largest insurance Groups in the world. This is a cutting-edge solution and we look forward to delivering significant efficiencies over the coming months’.
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