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Press Release


Social media portal launches

Social media portal launches

London, UK ---- A new social media resource called the Social Media Portal (SMP) ( has launched.

SMP maps networks and the landscapes they create from around the globe, and is the creation of UK-based media consultancy Elemental (, specialists in integrating traditional and digital marketing, media and PR.  

Designed and developed by Australian-based web agency C2 (, SMP encompasses the role of social networks, user generated content (UGC), blogs, podcasts, search engines and other technology like instant messenger.  SMP's Landscape will continue to grow on a daily basis, as social media companies and blog owners are encouraged to add their sites. 

Tim Gibbon, director at Elemental comments, “SMP demonstrates how social networks aren’t the new kid on the block, and in fact has been a part of our culture a lot longer than is thought.  It highlights the relationships between organisations, business and people within the Landscape and how they intertwine and connect with each other using social media.”

SMP launches with a competition, which participants can enter at  The SMP Competition will remain open for entrants from around the world until 27 October 2007.

“We created SMP to suit many needs.  Marketers and brand owners would like to know where online audiences are and how to engage with them on their own level – and social media sites may be interested in bringing in elements like advertising and promotions that suit their users better.  Every day it seems that an infinite number of new hot spots are created as audiences move on to the next and best thing, and this is just one element to the new age of online culture that SMP unearths. 

For users, it is becoming increasingly more difficult to find a site that appeals to their own individual style and/or interests and possibly will result in more vertical sites being created.  SMP meets these very different needs in a way that is visually interesting and educational,” adds Rachel Hawkes, account director at Elemental, who led the development of the SMP.


----Notes to editors----

SMP kicked started its release with a competition and you can also meet the creators at ad:tech London, digital marketing conference at London Olympia on the 26 and 27 September 2007

The Social Media Portal (SMP) is a product of Elemental Communications Limited, the marketing, media and PR consultancy.

Click on Media Alerts to register to receive forthcoming news from Elemental and its clients.

This press release is available in PDF, plain text and Word formats.  Photographs are available of the team behind SMP.  Images of the SMP landscape are available upon request.

The media spokespeople for SMP are Tim Gibbon, director and Rachel Hawkes, account director at Elemental.

About SMP

The Social Media Portal (SMP) maps social networks, blogs, user generated content (UGC) sites and more from around the globe.  It’s a place where brands, agencies and consumers can come together.

With SMP, users can understand the social media landscape, and:
- Drill down by type and category
- Search by age groups and content
- Look for advertising hot spots
- Plan your social media campaigns
- See the relationships between sites
- Watch the landscape evolve

SMP grows on a daily basis, as site owners add their own element to become part of the Landscape.  SMP is a product of Elemental, a media consultancy.  Visit SMP to learn more

About Elemental Communications

Elemental is a media consultancy that creates, builds and nurtures brands off and online.

Whether you wish to engage in social media, traditional public relations or online PR, your objectives and success are reliant upon communication.

We understand the need to create a seamless dialogue and presence with your audience off and online - this is what Elemental excels at.  Elemental manages:

- B2B, B2C and P2P comms
- Media relations and training
- Off and Online PR
- Social media and networks


Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244


Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293


Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK


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