Tasked with raising the event’s profile throughout the North West, Berkeley PR will focus on targeting the business and regional press to attract both exhibitors and key decision makers to the exhibition.
The event, which includes the Innovation Lounge, Bex Enterprise Theatre and the ‘How to’ lounge, offers comprehensive information and advice to entrepreneur’s, growing businesses and SME decision makers on a range of areas including marketing, raising funds and creativity. With inspirational talks from some of the country’s most successful entrepreneurs and top business leaders, the event also allows exhibitors and visitors to network with like-minded companies.
Scott Hider, Event Director of Business North West, says, "Following on from the success of last year’s event, we’re looking to make this year’s show bigger and better. We selected Berkeley PR as we felt they will help us achieve this through a focused campaign, targeting the relevant media."
Philip Szomszor, Regional Director of Berkeley PR Midlands and North West, adds, "With businesses looking to take advantage of the thriving economy in the North West, the show has become important not just in regional terms, but on a national scale. With Berkeley PR continuing to expand throughout the North West we are ideally positioned to increase the visibility of the show through our regional knowledge and media contacts."
About Business North West
Business North West, incorporating the BEX conference, is the region’s biggest and boldest business-to-business exhibition, attracting thousands of decision makers, managers and directors to Manchester every year.
As well as showcasing the region’s leading companies servicing the business-to-business market, visitors have the opportunity to hear presentations by the UK’s leading business figures, attend workshops and take part in networking sessions.
Business North West is run by Nationwide Exhibitions, which has been holding consumer and trade shows throughout the UK since 1983. Business North West works in partnership with Greater Manchester Chamber of Commerce, with support from Manchester Solutions, Business link Institute of Directors and Manchester City Council, with Manchester Evening News on board as media partner.
For more information, please visit www.businessnorthwest.co.uk or contact Scott Hider on 0117 907 1000.
About Berkeley PR
Established in 1988, Berkeley PR is a business and technology PR agency dedicated to raising the profile and prosperity of its clients. Across its areas of focus, including business services, IT and internet, Berkeley PR has a substantial body of experience and a talent for creating newsworthy ideas that resonate with target audiences. This expertise is delivered to the doorstep of Berkeley PR’s clients through offices in the Thames Valley (Reading), Midlands and North (Cromford, Derbyshire), South West (Bristol) and London.
Berkeley PR also provides services throughout EMEA, either on the ground or at the coordination level through our Berkeley 360 division. This comprises a network of agencies and partners who have been specifically selected for their shared vision for creative and proactive PR.
For further information visit: www.berkeleypr.co.uk
Berkeley Public Relations
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