Best practice from OMD International
This was entered into the Cannes Media Lions for ‘Best use of Media’ and was submitted and shortlisted for M & M awards 2007, for Best IT / Telecoms Campaign.
Vodafone became one of the newest sponsors of the UEFA Champions League.
OMD International’s challenge was to use the Champions League to drive brand awareness and increase mobile phone usage reflecting Vodafone’s brand essence – “Make the most of now” – across all Vodafone markets in Europe.
Insight showed that for fans football is about living for the THE moment. THE agony or ecstasy of conceding or scoring a goal, of losing or winning a match.
Whenever and wherever fans enjoy this magical moment in the Champion’s League, Vodafone also needed to be there.
This is how OMD got them to that very place. Click below for some inspirational work.
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