Penderyn Distillery, manufacturer of the award winning Welsh single malt whisky, today announced the launch of a new product range that includes Brecon Special Reserve Gin, Brecon Five Vodka as well as new packaging for its highly acclaimed cream liqueur, Merlyn.
All four products are produced in Wales and boast the finest natural ingredients. With bottles designed by Glenn Tutssel of Enterprise IG, they are aimed at sophisticated drinkers accustomed to premium quality products.
The gin and vodka markets are estimated to be worth £2.2 billion (vodka £1.7 billion and gin £568 million) in the on and off trade in Britain and the Welsh company’s entry is well planned.
"When we said set up Penderyn to produce a world-class whisky from Wales, the industry was a bit cynical until they tasted it. Since then, we have won numerous accolades and awards and have proved that we can deliver a world class single malt whisky," Stephen Davies, managing director said. "Brecon Gin and Brecon Five Vodka have already been welcomed enthusiastically by the majority of our on and off trade customers."
The prime attributes of Brecon Gin, Brecon Five Vodka and Merlyn are the superb and natural flavours and the unique bottle designs and the fact that no short cuts are used.
For example, the gin is made a centuries-old recipe with the botanicals distilled in with the spirit. "We have used the same designer for these new products to create a family look and feel, but each product has its own identity. They are contemporary, stylish and sophisticated and unlike any other brand," Davies continued. "I am sure that these will join Penderyn as world-class products and similarly also become iconic Welsh brands."
The launch is being supported with a full marketing campaign including advertising, promotion, direct marketing, sponsorship and public relations.
For media information, please contact:
Jo Lennon or Joshua Van Raalte
01865 725 269
NOTES FOR EDITORS:
Brecon Special Reserve Gin
The new Brecon ‘Special Reserve’ Gin from Penderyn Distillery is a distilled gin using botanicals from the four corners of the world. Our 100% grain spirit is infused with 10 specially selected botanicals, married with Penderyn barley spirit and waters drawn from the Penderyn Distillery in the Brecon Beacons National Park in Wales, UK.
The clarity and purity of this gin prevails in the clear tall glass bottle which also perfectly highlights the diverse range of botanicals. The list of botanicals and the naturalness of this gin will define a new category of drinkers.
Brecon Five Vodka
The new premium vodka (40% Abv) from Penderyn Distillery is five column distilled for superior purity and smoothness. Our 100% wheat grain spirit is married with clear fresh water, drawn from the Penderyn Distillery in the Brecon Beacons National Park in Wales, UK.
The etched and clear bottle is like a block of frozen ice, with icicles and frosting giving this vodka a clean, crisp, fresh feel. The ice man logo perfectly signifies the cool new spirit of Wales.
This fine liqueur named after the mighty wizard of Wales has a wonderfully smooth, mellow and irresistible flavour. Merlyn is a unique magical blend of the finest Welsh malted barley spirit and pure fresh dairy cream.
Merlyn is presented in a dark rich matt bottle with hand drawn calligraphy reflecting its smooth and mellow flavour. The modern style of the bottle and the red strip label signal the premium nature of this brand.
This cream liqueur, at 17% Abv, is best served poured over ice and is an ideal indulgence drink or after dinner liqueur.
Joshua Van Raalte
t. +44(0) 01865 725 269
m. 07808 734 622
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