Zanox success story
With more than 100 tyre brands and around 25,000 tyre types, the international trading firm Delticom is the market leader in the European tyre market according to Internet sales.
The company currently has over 75 online shops in more than 30 countries, worldwide.
Delticom has been working with zanox since 2005. In their first year of cooperation, Delticom generated more than 8,000 transactions worldwide with zanox PRM. Average conversion rates higher than 3% show that the attractive tyre offerings from Delticom appeal not just to commercial sales partners and publishers, but also to their end customers.
Cooperation was launched with the partner programmes for car tyres in Germany, Austria and Switzerland. The important markets for Delticom in Great Britain and France then followed in stages, as did the additional markets like the US, Canada and Japan.
All partner programmes are based on zanox PRM – the partner relationship management solution for effective affiliate marketing from zanox.
The requirements from the management at Delticom were clearly defined at the start: they wanted to develop an internationally usable and sales-focused partner programme. zanox PRM proved to be the ideal choice.
This zanox solution is especially impressive as an ideal partner platform with versatile adaptability and dedicated sales orientation. Its great user-friendliness is also particularly notable – it is possible to prepare performance indicators for decision-makers easily and display them in a structured way.
The attractive Delticom “ReifenDirekt.de” programme even managed to achieve peak AdRank figures (the zanox benchmark for commercial potential) on a continuing basis during the tyre season, and led the zanox “Car & Motorcycle“ category in both spring and autumn of the first year.
Other important features of zanox PRM include flexibility in incorporating advertising media and a detailed online tracking tool. These features make it possible to carry out and control both marketing activities and campaigns effectively.
As a special feature of the Delticom programme, the commercial sales partners and publishers can access the entire Delticom offering using a “tyre search box”. This advertising medium with search function has proved to be particularly user-friendly among visitors to the partners’ pages, and has become the preferred means of advertising among Delticom publishers.
The tyre search box is offered as a white label in all programmes to allow publishers to adapt programmes fully to the look and feel of their sites.This feature ensures a seamless link between the online content of the publishers and the Delticom offering.
Delticom also supplies up-to-date newsletters and editorial content for its publishers as a further incentive.
Successful cooperation with zanox has led Delticom to extend the cooperation to 13 programmes within just 10 months. Today the company cooperates with zanox in 24 countries and operates 39 programmes.
Marketing Manager at Delticom, Veit Mürz, said, “With its large partner network and locally-based support, zanox is the partner for successful expansion in performance-based affiliate marketing.”
Delticom was rapidly able to double its number of sales partners and publishers, many of which are leading publishers. zanox staff in the various country offices have also pro-actively acquired publishers for the Delticom partner programmes directly.
In addition, strong branding effects were achieved with zanox PRM, helping to ensure lasting awareness of all Delticom shops.
Further expansion of the cooperation into additional European markets and the USA is now imminent, based on a “worldwide contract“ between the two firms.
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