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Digital TV now in 85 per cent of homes

Digital TV now in 85 per cent of homes

Some 85 per cent of homes in the UK (21.4 million) are now watching digital TV, according to new research published by Ofcom.  This is up 13 percentage points over the year – the strongest twelve months' growth to date.

Ofcom's Digital Television Progress Report for the second quarter of 2007 (April-June) also shows that digital terrestrial television accounted for 81% (763,000) of the growth in the digital television market during the quarter.

In total, almost 1.9 million Freeview devices (set-top-boxes plus integrated digital televisions) were sold during the quarter, up from 1.2 million in the second quarter of 2006 (52 per cent rise year-on-year).

This was the fourth highest sales quarter so far for Freeview with 7.6 million units being sold over the past year compared to 5.4 million in 2006.

Some 2.9 million homes are now viewing television on at least one Freeview device, an increase of around 1.2 million more than at the end of the previous quarter.

In all, 84 per cent of households now receive digital television services on their primary set, up 3.5 percentage points since March this year.
 
Sky grew its customer base by 77,000 during the quarter, to nearly 8.1 million with over 336,000 additions year on year. When we include free-to-view satellite viewers, total satellite homes reach 9 million.

Sky's High Definition service added 48,000 subscribers taking the total number to nearly 300,000.

Almost 30 per cent (2.37million) of all Sky customers now subscribe to Sky's personal video recorder service, up from 2.17 million in Q4 2006.

The total number of homes with cable continued to rise with over 3.4 million subscribers at the end of the quarter.

Cable saw the highest penetration since the second quarter of 2004 accounting for 13.4 per cent of homes.

By the end of the quarter almost 167,000 Virgin Media subscribers using its personal video recorder service.

Ofcom Chief Executive, Ed Richards, said, "More than four in five UK households are now enjoying the benefits of digital television.

“It's extremely encouraging that we are continuing to see the market grow strongly with less than a month until Whitehaven becomes the first place to fully switch to digital television."

AJR
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