Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Vast potential for local online ads in US

Vast potential for local online ads in US

US local online advertising spending has a long way to go. The dollar gap between local online and local total media ad spending is huge, with $97 billion still going to offline media such as yellow pages and print newspapers.
A mere 2.9% of all local ad spending will go online in 2007, or just $2.9 billion.
But the pressure to pony up local dollars is building, according to eMarketer’s new report “Local Online Advertising: Measuring the Market.”
As more consumers let their fingers do the walking across a keyboard instead of a phone directory to locate nearby businesses, the millions of US small and midsize companies will be compelled to follow them.
Senior analyst and author of the report, David Hallerman, said, “As audiences continue migrating to the Web and away from traditional local media such as newspapers and radio, it’s only a matter of time before online local ad spend catches up with today’s reality.”
As a result, through 2011, spending for local online advertising will grow at a faster rate than either national advertising or total online advertising, eMarketer says.
And this growth will attract hotter competition from portals, search engines, newspapers, TV stations and local directory listings.
Local and national businesses advertising in local markets will spend $2.9 billion in 2007, with that number rising to $7.8 billion in 2011, according to eMarketer.

free prescription drug discount card free viagra coupon
drug coupons pet prescription discount card
viagra discounts coupons coupons coupon for free viagra
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
coupon for cialis coupons for cialis printable transfer prescription coupon
discount prescriptions coupons printable coupons for cialis
discount coupons for prescriptions prescription drug discount cards
prescription drug coupons prescription drugs coupon
is there a generic for bystolic bystolic generic bystolic coupon
cialis dose 30 mg click cialis dosage for enlarged prostate
aida kreuzfahrt aidasol aida angebote
sildenafil teva link sildenafil 1a farma 100 mg
kamagra 100 kamagra jelly
manufacturer coupons for prescription drugs coupons cialis
microlite pill when to start microlite pill weight loss microlite pill when to start
coupons prescriptions cialis discounts coupons
amoxicillin-rnp amoxicillin dermani haqqinda
viagra recenze viagra recenze viagra prodej
how late can you get an abortion pill average cost of an abortion pill abortion options
facts on abortion terminate pregnancy pill where to do abortion
low dose naltrexone contraindications naltrexone injection cost
will naltrexone show on a drug test naltrexone reviews alcoholism
naltrexone online naltextrone
vivitrol canada site vivitrol shot side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.