Sony Ericsson has teamed up with belowzero and Absolut Icebar to give customers the chance to win a Sony Ericsson T650i, the new mobile phone inspired by nature and Nordic light.
Customers visiting belowzero and Absolut Icebar during the week will be asked to fill in a special business card with a tear-off slip leaving their details behind, the other half of the card can be kept with an image of the phone and full information.
A handful of lucky winners will be randomly selected at the end of the promotion to win a free phone.
It's hardly a challenging mechanic but the tie-in with the bar means the phone brand will be reaching the city's style set.
Marketing Manager UK, Sony Ericsson, Ian Finn, said, “We’ve chosen the Absolut Icebar for its close synergy with the Nordic influences of the phone’s design.
“We want to appeal to those who are design aficionados and appreciate the phone’s striking looks.”
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