The number of Britain’s emigrating has gone up by a third since the 1990’s. More and more of us are now heading for the sunnier climates to set up a business abroad, yet how easy is it to market back home without getting your fingers burnt?
Lifestyle Barcelona (lifestylebarcelona.com) was set up just over four years ago by owner Tony Anagor and they offer once in a lifetime experiences in the heart of the fantastic Barcelona city.
It’s just one of the many businesses that have decided to leave the UK for the EU. Marketing is important in any business but even more so when you have a business abroad.
The company’s experiences range from being covered in chocolate and fully pampered with a chocolate massage to flying a helicopter over the city, or parachute jumping from a height of 4000 ft, to driving an Aston Martin with speeds of up to 380 miles per hour.
Tony visited Barcelona six years ago on a weekend trip and instantly fell in love with the place.
“I knew at that point that I wanted to set up my own business in Barcelona,” he said. “I knew it wasn’t going to be easy and that I would have to find something that I would be passionate about.”
According to Government statistics 1 in 10 businesses fail each year. Tony knew that he didn’t want to become one of the statistics.
He looked at the leisure and tourism sector and saw a gap in the market to offer unique, affordable experiences in a cool city. Two years later and Lifestyle Barcelona was born.
Marketing the business abroad
Approx 95% of Lifestyle Barcelona’s sales come from the website and internet optimisation techniques.
They have clients from the UK, Sweden, Germany Holland France, Italy and Belgium. Their biggest captured market is the corporate sector and they are able to offer businesses a chance to take their clients or staff somewhere different and unique.
Tony explains, “Companies want to make sure that their employees or clients have an experience that they will always remember as well as being fun. The best sort of business can be done when you are in a relaxed environment and out of the office.
“We have recently launched our range of secret agent experiences specifically for the corporate market. The three new experiences are in the heart of Barcelona and will definitely get your pulses racing
He added, “These include; the special agent experience, diamonds are forever shopping experience and the Shaken not stirred weekend.”
Is it all sunny skies?
Although the sun may shine when you have a business overseas it could end up in doom and gloom if the correct precautions aren’t taken.
Tony finds that the majority of his business comes from the internet and therefore has to ensure that his marketing budget is spent wisely.
He explains more, “I need to make sure that not only do I cater for the UK and EU market but the locals as well. I know that my experiences are extra special when the local community give them the thumbs up.”
The language barriers can also cause problems for some overseas businesses. It can be important to ensure that you try to use the local language.
“The feedback you receive from the local community and businesses is far more positive if you try to learn the language and customs,” explains Tony.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.