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Case Studies

 

Successful McDonalds 'Player Escort' campaign

Successful McDonalds 'Player Escort' campaign

Agency: OMD International

Client: McDonalds

How to interact with families in a new and engaging ways? That was the dilemma faced by McDonalds.

The answer? The Player scheme as devised by OMD International.

Watch this for some inspired strategic marketing.

AJR
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