Kinder today announces it is partnering with Toni&Guy to run a sampling programme promoting Bueno, its adult chocolate brand, in salons. The campaign will run across 54 salons nationwide from this week. Clients will receive a Kinder Bueno bar and promotional postcard whilst in salon.
The card features a text to win mechanic offering the chance to win a £200 Toni&Guy/Essensuals voucher, with runners up receiving a £50 voucher to cover a cut and blow dry.
Bueno is currently sponsoring the Charlotte Church Show and bumpers from the programme will be shown on Toni&Guy TV in salon, for the duration of the promotion. Salon staff will also be treated to a hand-wrapped box of Bueno.
Rebecca Hamblin, spokesperson for Kinder says, "The Toni&Guy campaign is part of a wider programme of activity to raise awareness of Bueno as an female adult chocolate brand. It’s the perfect treat to accompany a ‘time out’ moment such as a pampering session at Toni&Guy. We want this campaign to give customers the opportunity to try a little bit of what they fancy’.
James Tarbuck, spokesperson from Toni&Guy says, "We welcome this partnership with Kinder. At Toni&Guy we pride ourselves in offering the best in creative hairdressing and that includes providing a great salon environment. Activities such as the Bueno promotion really help enhance our customers’ experience.
For further information please contact:
Grace Dewhurst firstname.lastname@example.org <mailto:email@example.com> 0207 654 7608
Nick Porter firstname.lastname@example.org <mailto:email@example.com> 0207 654 7986
Notes to editors:
Kinder has been present in the UK since 1974 when Kinder Surprise first delighted children and their parents. Since then the range has expanded with Kinder Bueno being launched in 2000 and more recent additions including Kinder Happy Hippo and a seasonal range.
Kinder is part of the Ferrero group which is now the number four confectionery company in the UK and the no 1 in mainland Europe.
The emphasis on quality and innovation have ensured growth in both the Kinder portfolio and Ferrero's other iconic brands Ferrero Rocher, Tic Tac and Nutella."
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