Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Social marketing fails to win brand advocates

Social marketing fails to win brand advocates

Although nearly one-quarter of all online adults are considered influential brand advocates, they actually spend more time online researching and purchasing than spreading the word.

As a result of this behavior, outlined in a new report "Brand Advocates: Creating Rewarding Relationships," the expectations of social marketers are being called into question as influential brand advocates report a preference for mainstream rather than social media when gathering information.

According to the report, influential brand advocates are defined, in part, by their purchase behavior and high rate of online activity - more than two-thirds of brand advocates research and purchase products online compared to slightly over half of all online users who do so.

Because of these traits, social marketers must focus on attracting this segment of the online population in ways to which they are more receptive.

Analyst at JupiterResearch, Emily Riley, said, "Although a high level of online activity may suggest the influential brand advocates would respond to social marketing tactics, they are actually more traditional in their manner of research.

"This group is more likely to read a blog for information rather than create their own; advocacy toward a product or service is most likely to be generated by word-of-mouth."

Value for the money and reliability are the most important factors for brand advocates in making a purchase.

For this reason, social marketers should target this group by aiding in their research activity through product microsites or product previews rather than blogs and user-generated content (UGC).

President of JupiterResearch, David Schatsky, added, "Marketers will have an easier time of attracting more brand advocates if they target this group with the right tactics.

"Behavioral and content targeting are likely to attract brand advocates, since more than half of this segment is likely to pay attention to online ads that fit their interests or current activity." 

cheat why husband cheat on their wife
abortion questions when is it to late to get an abortion
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
discount coupon for cialis read coupons for prescriptions
side effects of abortion pill post abortion
prescription savings card link cialis discounts coupons
viagra buy viagra what is the effect of viagra cheap online viagra
cialis price store generic cialis source
concorde concordia rechtsschutz
kamagra 100 kamagra jelly
amoxicillin-rnp amoxicillin dermani haqqinda
duphaston tablete za odgodu menstruacije duphaston
printable coupons for cialis cialis discount coupons online cialis coupons 2015
viagra recenze viagra recenze viagra prodej
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
duphaston duphaston tablete duphaston forum
metoprolol pro medicin metoprololtartrat
lamisil comprimidos lamisil crema precio lamisil crema precio
facts on abortion how to do an abortion where to do abortion
nalterexone ldn medicine naltrexone ms
naltrexone rapid detox alcohol implant does vivitrol stop withdrawals
naltrexone for multiple sclerosis user reviews read naltraxon
naltrexone generic cost low dose naltrexone uses ldn therapy
alcohol implant treatment read naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.