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Poundland has appointed BOTTLE PR to devise a rolling PR campaign to support their marketing strategy and growth plans. BOTTLE PR won the account in a four-way pitch. Poundland is Europe's largest single price discounter and has a well-established reputation for quality products in the value shopping sector. Poundland currently serves over 1.5 million customers every week from the 150 stores nationwide, and is due to open 75 new stores within the next three years. Its products are all sold at £1 and include top brands such as Cadburys, Walkers, Tetleys, Cow & Gate, Colgate and Cussons. BOTTLE PR’s brief is to increase the profile of Poundland, its seasonal products and the top brands it sells.

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