Matthew Pitt has joined interactive services company Telecom Express as Digital Director. This new role will see him spearhead the development and roll out of a range of new digital services for Telecom Express’s extensive media owner client base.
As more people migrate to media brands online, a growing body of research and experience is revealing a range of additional services for which people are prepared to pay a fee. Such paid for content has high value to the user which in turn strengthens their loyalty and engagement with the media brand as well as delivering significant incremental revenues to the media owner.
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