The British Red Cross is today (25 July 2007) launching a six-month joint venture with search engine marketing agency The Search Works, the first time that the agency have partnered with a charity. The partnership aims to increase the number of British Red Cross website users and thereby new supporters who donate their time to volunteer or give essential lifesaving funds.
In collaboration with The Search Works, the British Red Cross is seeking to increase the number of user visits from organic search engine listings and ensure a growth in numbers of users in line with average Internet growth.
In addition, the partnership will help the British Red Cross increase the number of pages viewed by each visitor to the website, increase the unique page views of the online shop and the value of transactions, and provide a first aid e-learning course to 2,000 participants per year.
Search engine optimisation will also increase the visibility of some of the Red Cross’ lesser-known services such as ‘Care in the Home’ that helps people following a short stay in hospital and helps prevent unnecessary hospital admissions by providing extra support and care at home.
Dorothea Arndt, new media manager for the British Red Cross comments, “We partnered with The Search Works because we were attracted to their capable method of working, skilled personnel and expertise. Together we will help attract more web users to our site, raising the profile of our work so that we can encourage more supporters and ultimately raise more money for our vital work both in the UK and across the globe.”
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