Looking to make a career move into marketing? The first rung on the ladder is for most is as a marketing executive.
The role can also alternatively be called Marketing Assistant or Marketing Co-ordinators.
Marketing executives may be involved in aspects of marketing, including: strategic planning; advertising; promotion; public relations; product development; distribution; sponsorship; and research.
As a result, the role is often challenging and varied.
The responsibilities of the role will vary, depending on the size of the organisation and sector, as well as whether the focus is on selling a product or service, or raising awareness of an issue that affects the public.
Typical work activities:
To liaise and building relationships. Externally, this could be with customers and suppliers. Internally this could mean different related and supporting departments.
To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.
To budget manage and indentify advertising opportunities
To building and maintaining contacts with the medi
To write and distributing press releases
To prepare photo shoots
To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers;
To arrange for the effective distribution of marketing materials
To maintain, build and update mailing databases
To organise and attend events and exhibitions
To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects
To carry out market research and customer surveys to assess demand, brand positioning and awareness
To evaluate marketing campaigns
To monitor competitor activity
To support the marketing manager, and other colleagues.
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