Integrated marketing agency Geronimo has been appointed by leading bath and shower brand Radox to develop an integrated campaign to target prospects and create consumer loyalty running through until 2009.
Geronimo has been employed to develop a campaign by which Radox can create frequent dialogue with its customers in order to build customer loyalty.
These development and retention strategies will be executed through an integrated online and offline programme including on pack promotion, in-store and retailer support, events and website development.
Of the win, Claire Fox, Senior Account Director at Geronimo, says: "Radox is a fantastic brand to be working with and they have great ambitions for its future growth. We're really pleased they want us to be part of the team".
Julie Baker, Marketing Director at Radox, similarly said: "We were impressed by Geronimo's fresh thinking to take up the challenges and opportunities we want to develop at Radox. We are really looking forward to working with them".
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