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Case Studies

 

PR launch of RAF Clothing

PR launch of RAF Clothing

Resonate PR Case Study

The Brief

To launch RAF Clothing Collection in the UK to the trade and consumer media

Implementation

1-2-1 showroom appointments with trade and consumer media 

Hosted two press days for at the RAF Club for media to view the collection and interview the Underwood brothers (ambassadors)

Recruited celebrity endorsers

Ongoing press office

The Results

PR activity achieved a 50:1 return on PR spend against advertising cost equivalent

Achieved 88 print media items between March– June 2007 (PR Value £904,429 with 71,955,000 opportunities to see/hear)

Blanket coverage of the launch achieving coverage in The Guardian (see below), The Sun, The Mirror (see above), Daily Mail, The Times LK Today, BBC Breakfast

Brought on celebrities ambassadors such as Hugo Spear, Jeremy Clarkson and Freddy Flintoff.

Resonate RAF Crop 

The Value

Successfully introduced the UK press to the launch of the new range.

This media coverage, directly impacted sales of the brand online

AJR
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