Resonate PR Case Study
To launch RAF Clothing Collection in the UK to the trade and consumer media
1-2-1 showroom appointments with trade and consumer media
Hosted two press days for at the RAF Club for media to view the collection and interview the Underwood brothers (ambassadors)
Recruited celebrity endorsers
Ongoing press office
PR activity achieved a 50:1 return on PR spend against advertising cost equivalent
Achieved 88 print media items between March– June 2007 (PR Value £904,429 with 71,955,000 opportunities to see/hear)
Blanket coverage of the launch achieving coverage in The Guardian (see below), The Sun, The Mirror (see above), Daily Mail, The Times LK Today, BBC Breakfast
Brought on celebrities ambassadors such as Hugo Spear, Jeremy Clarkson and Freddy Flintoff.
Successfully introduced the UK press to the launch of the new range.
This media coverage, directly impacted sales of the brand online
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