Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Social network sites don’t influence sales

Social network sites don’t influence sales

Despite the growth of social networks and online communities, they have little effect on influencing online retail sales.

Outlined in a new report, "US Retail Consumer Survey, 2007," JupiterResearch  has found social and community sites are only driving about 12 percent of online shoppers to buy more than planned.

The effectiveness of social and community sites, like MySpace, in driving retail sales is still emerging.

Because 53 percent of online shoppers go directly to the retailer website while they are shopping, in contrast to the only three percent utilizing blogs, it's clear online shoppers continue to seek out direct access to locations where they can purchase a product or the source of that product when researching and purchasing both online and off-line.

Senior Analyst with JupiterResearch, Patti Freeman Evans, said, "From a branding and advertising perspective, social and community sites are garnering a great deal of influence online.

"But when researching a product online, shoppers are looking for fundamental information, not entertainment or social interaction. In the end, the consumer is still interested in convenience and efficiency and social and community sites are just not that efficient."

According to the report, social and community sites help reaffirm purchase decisions as 29 percent of online shoppers say they make better decisions after using these sites.

Yet retailer must also manage their expectations with regard to incremental sales potential. In this increasingly competitive retail market, those that use an affiliate model will maximize opportunity with appropriate social and community sites.

President of JupiterResearch, said David Schatsky added, "There is a propensity to gravitate toward what is considered to be the latest and greatest method of getting noticed without knowing for certain that this particular tactic will work.

"Retailers would be better served to take a step back and evaluate how effective tactics really are - and with whom - to make a stronger impact with the right audiences rather than succumbing to trends."

viagra discounts coupons link viagra coupons printable
pet prescription discount card canada drug pharmacy coupon coupon for prescriptions
how much is the abortion pill where can i get an abortion pill
side effects of abortion pill abortion hotline abortion clinics in indianapolis
tudorza patient assistance generic name for bystolic
the day after pill abortion clinics in dallas tx
abortion questions when is it to late to get an abortion
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
free prescription drug cards canada drug pharmacy coupon free prescription discount cards
buscopan contre indication buscopan grossesse
nexium 20 open nexium 20
lilly coupons for cialis free prescription cards
the abortion pill teen abortion pill first trimester abortion pill
voltaren gel voltaren rapid
cialis discounts coupons coupons prescriptions
printable coupons for cialis prescription drug coupons cialis coupons 2015
viagra recenze viagra recenze viagra prodej
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
cheap abortion pill abortion clinics in houston tx
cheap abortion pill clinics abortion pill articles anti abortion pill
should abortion pill be legal partial birth abortion free abortions
aspiration abortion early abortion pill types of abortion pill
abortion pill process articles on abortion pill
side effects of vivitrol shot go vivitrol side effects
vivitrol wiki link naloxone naltrexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.