Client: Sony Europe
Sony is launching a major Pan-European marketing campaign to demonstrate the breadth and depth of the company’s High Definition proposition and to educate consumers about the intricacies of HD.
The campaign will comprise of TV and cinema advertising, in-store branding, a targeted online PR campaign, dedicated HD Flash microsite and a ‘Guide to HD’ DVD which will provide consumers with an insight into the full range and benefits of HD.
Directed by ‘Pleix’, ‘Experiment’ shows Sony testing its HD products to the limit
with a variety of unusual and creative experiments.
An Apricot Poodle, classic 1971 Ford Mustang Mach 1, custom built industrial bubble machines, neon half pipe and 5000 litres of foam all serve to create the craziest spectacle that only the very best HD equipment can capture.
The ultimate aim of ‘Experiment’ is to demonstrate how only Sony can offer High Definition like no other.
Visuals from the ad plus audio and behind the scenes footage will be released to bloggers and key websites and forums to fuel conversation around HD online.
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